The Customer Is Always Right As Long As You Want Their Money
For some context, I grew up in a retail store where we would have hundreds—and eventually thousands—of people come through ...
Tag: Strategy
The Rise of the Digital Experience Platform
Consumers are increasingly engaging with brands via multiple digital touch points. These interactions, experienced through texting, phone apps, websites and ...
The Changing Winds of Sales Culture
“We gotta make a change, it's time for us as a people to start making some changes...You see the old ...
The Case for Extreme Personalization
30 Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the ...
Cruisin’ with the Cool Kids: How Brands Target the Young and the Hip
Savvy brands have been taking advantage of the power of social media for years now. We’re now at a point ...
To Get Digital Experiences Right, Think Integration
There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. ...
8 Ways to Enhance Your Work Performance with Focus
Every entrepreneur and most professionals wish there were more hours in a day to get their work done. These days, ...
Networking Tactics That Will Change the Way You Do Business
Networking practices are all about quality connections, not quantity. When you think about traditional networking tactics, conferences, steak dinners and ...
How My Business Reached $1 Million in Revenue, Part II
As a startup founder, I have grown two separate products (HelloSign and HelloFax) from $0 to $1 million in revenue. In ...
6 Ways That Lack Of Focus Can Kill Your Business
Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function is more ...