Why We Need to Talk About Snapchat
Please note that this post is not titled “Your Brand Needs to Be on Snapchat ASAP” or “Why Aren’t You ...
Tag: Social media
3 Demographics Currently Craving Content
In most areas of social media, a lack of content isn’t the problem. On the contrary: There’s often a distinct ...
Numbers Don’t Matter, Influence Does
The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I ...
Native Ads Are Going Offline – But It’s Already Too Late
In November, the New York Times made another move to stay alive in a world that's shifting to digital by running ...
All Good Things Take Time
Anyone who works in social media will tell you that there is absolutely nothing more disappointing than a client who ...
Don’t Sell Yourself Short
For what I’m going to discuss today, there are a few premises that this argument is based on. First, it ...
Cruisin’ with the Cool Kids: How Brands Target the Young and the Hip
Savvy brands have been taking advantage of the power of social media for years now. We’re now at a point ...
6 Ways That Lack Of Focus Can Kill Your Business
Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function is more ...
There’s ROI in Social Media: But It’s Much More Complicated Than That
On the desk of SMC’s analytics expert, James Dalton, sits a piece of paper. Printed on it is a quote ...
Social Media and the Quest for Authenticity
Lately, quitting social media in a “powerful way” has become even more interesting than social media itself. Take Essena O’Neill, ...