Not Using Video on Social Media? Here is Why You Should Be
Video is a tricky beast to tame. Especially if you have never dipped your toe into the waters where your ...
Tag: Social media
How to Deal with Negative Reviews on Social Media
The rise of social media has made it easier than ever for customers to share positive experiences about your business ...
Social Media is Not a Silver Bullet
Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in ...
Social Media Goals: Being Found vs. Standing Out
When it comes to social media marketing for small businesses, there are a lot of moving parts. As a business ...
How to Respond to Angry Customers on Social Media
In case you have not seen it, people can now literally express their anger with you on Facebook in the ...
The Social Media Hierarchy of Needs
Ever heard of Maslow’s Hierarchy of Needs? If you’ve taken a Psychology 101 class or brushed up on basic psychological theory ...
Why Women Entrepreneurs Aren’t Always Honest
Perfection is boring. It’s also not a reflection of what really happens when you set out to start a business ...
The Power of Small Storytelling
If there’s one buzzword you’ll hear over and over again when talking to marketers or reading about marketing, it’s “storytelling.” ...
Marketing the Intangible With Social Media and Content Marketing
When you are marketing a product, there is a host of ways to showcase that product. You could shoot some ...
Breaking Down “Breaking the Internet”
What does it mean to “break the Internet?” Time Magazine associates the term with celebrities, calling attempts to destroy the Internet ...