Increasing Your Content’s Lifetime Value: 5 Keys
As someone who has been in the marketing industry for twenty years and a blogger since 2007, I know the ...
Tag: Publishing
This LA Startup Raised $13M To Bring Micro Entertainment To the Forefront of Your Phone
Very few companies can claim to have two top-100 apps in the app store; and even fewer have accomplished this ...
3 Ways to Protect Your Brand from Fake News and Other Fraud
Fake news is not new. It has been around since the invention of print some 500 years ago. It was ...
6 Ways Your Startup Can Grab a Journalist’s Attention
In 2001 my cofounder and I developed our first product, EasyBib.com, which saved students the anxiety of creating a bibliography ...
The 5 Largest Media Startup Fundings in LA in 2016
Today, I take a look at the 5 companies that have raised the largest media startup funding rounds in Los Angeles in ...
The 5 Types of Blogs You Need to Tell Your Brand’s Story
How well-articulated is your brand’s story?
3 Demographics Currently Craving Content
In most areas of social media, a lack of content isn’t the problem. On the contrary: There’s often a distinct ...
When Repurposed Content, Morality and Marketing Collide
A couple days ago I was thumbing through my Instagram feed when I came across this: It’s a re-gram of ...
Coping With the Media Deflategate
That recent Disney decline isn’t the only thing plaguing the media world today.