Rethinking the Way We Frame Big Data in Marketing
Don’t label big data as “good” or “bad.” Think about how your marketing department is positioning it instead. Consider this fundamental ...
Tag: Marketing
Cracking Mobile Commerce Myths
In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales ...
How to Make Sure Your Emails Get Read Every Time
I had spent the entire week updating my résumé, writing the perfect cover letter, tweaking my LinkedIn and Twitter profiles ...
10 Innovative New Global Ways To Grow Your Business
The marketing world changes quicker than technology. Winning entrepreneurs have long since supplemented conventional print and video push marketing with ...
10 Ways to Find Your True Purpose
You’ll work harder and better if you feel a sense of meaning or purpose to what you do. We all ...
4 Easy Steps to Crisis Management on Social Media
For companies new to social media, the Twitterverse and world of Facebook can seem downright frightening. What if someone says ...
To Get Digital Experiences Right, Think Integration
There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. ...
How My Business Reached $1 Million in Revenue, Part II
As a startup founder, I have grown two separate products (HelloSign and HelloFax) from $0 to $1 million in revenue. In ...
48 Books to Add to Your Tech Reading List for 2016
I’ve spent years in the tech world, as a designer, sometimes-developer, and mostly as a writer. I devour new content ...
6 Ways That Lack Of Focus Can Kill Your Business
Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function is more ...