5 Small Changes to Build a Stronger Startup
There are plenty of different ways to go about building a startup. Some are carried entirely by their founders’ ideas; ...
Tag: Marketing
Why Developing Leads May be Harder Than Selling Them
Any successful insurance professional knows that in order to remain competitive in this business, you have to have good, exclusive ...
Getting the Sales Message Right
No amount of process, people, or product will help if the messaging is not working Good messaging is like good ...
When Seeking out New Social Platforms, Start with Your Audience
The other day, I was browsing my Twitter feed when I came across something that piqued my interest — and ...
The Social Media Hierarchy of Needs
Ever heard of Maslow’s Hierarchy of Needs? If you’ve taken a Psychology 101 class or brushed up on basic psychological theory ...
Why Startup Incubator Hopping Can Be Beneficial to Launching Your Business
Venture capitalists Sam Altman and Jason Calacanis both wrote posts recently on the topic of startup incubator-hopping. Altman says that participating in more than ...
Marketing the Intangible With Social Media and Content Marketing
When you are marketing a product, there is a host of ways to showcase that product. You could shoot some ...
Does Your Mobile Home Page Drive Visitors Away?
Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and ...
Why We Need to Talk About Snapchat
Please note that this post is not titled “Your Brand Needs to Be on Snapchat ASAP” or “Why Aren’t You ...
The Future of Marketing and You
Yesterday in the process of curating articles for an agency client of ours, I came across one of the best ...