Stop Selling the What, Start Selling the Why
You gotta love entrepreneurs. All their passion and excitement around the innovative new products they are building. And, they love talking about ...
Tag: Marketing
How I Created an App Under $200 and Earned 6 Figures in Return
Almost everyone has an idea for an app, but most people never act on their idea. This is unfortunate because ...
Not Just Lip Service: How to Truly Put the Customer First
Whether you read a lot of articles about marketing today or not, you are probably aware of a general shift ...
How to Make the Most of Your Publicity
You know that one time, when your company was featured in an amazing article in your local newspaper or a ...
6 Ways to Find a Fundable Startup Market Opportunity
Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the ...
7 Ways That Startup Competitors Can Win By Partnering
Entrepreneurs seem to have blinders on when looking at competitors. Generally they are so focused on killing competitors that they ...
5 Early Software Mistakes That Could Derail Your Company
“I eventually had to rebuild the entire app again.” “I cannot launch because our developers are taking too much time.” ...
Your Social Media Relationship
As I was beginning to describe what clients should expect from their social media partner, I realized that everything I ...
10 Sins of Enterprise Sales
Deals often go sour without us even knowing why. Maybe the deal mysteriously goes quiet right after the demo. Perhaps there ...
Social Media is Not a Silver Bullet
Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in ...