Customer-Centric Strategies Win Over Product-Centric
Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With ...
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Scaling a Business? It Pays to Take Your Time
First-time entrepreneurs are often impatient and overconfident. With high hopes and a sense of optimism that hasn’t been tempered by ...
How Psychology Can Make Marketing More Persuasive
Abraham Maslow (1908-1970) was an American psychologist who left behind a legacy that can be applied to today’s marketing industries. Maslow’s ...
What VCs Say After You Leave
Ever wish you could be a fly on the wall after a meeting with an investor? After the platitudes have been exchanged, ...
7 Criteria to Help You Choose the Right Investor(s) for Your Startup
Whether it happens before the doors open, or after a few years of “bootstrapping” with founder money, every startup reaches ...
The Pace of Social Change and What it Means for the Legalization of Cannabis
One of my favorite slides in my investor deck is titled “The Pace of Social Change” which features a great ...
It Takes Courage In Business To Change The Status Quo
Most companies don’t have the courage to keep up with the escalating rate of change in the market today. Business, ...
My Predictions For 2019 : Tech, Investing and Everything Else
New York Venture Partners' Managing Director Trace Cohen shares his predictions for tech for 2019 and takes a look at ...
Debating The Negative Effects Of Social Media On Youth
The debate around the “dangers of social media” and the effects of social media on youth is such a visceral ...
When Startups Shed Their Skin
Startups have to shed their skin in order to grow. If we don’t recognize the importance of this change and ...