Why Entrepreneurs Need to Keep Their Business Focused
Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more ...
Tag: Facebook
2017: The Year of the Social Influencer
Micro-influencer. Middle-influencer. Brand ambassador. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency ...
Strategy Breakdown: Developing Your Platform Strategies
The strategy development process is by far, the most important element of the social media planning process. In fact, it may ...
Automation vs. Authenticity on Social Media
An Oxford University study from March of this year found that automation may threaten half of the United States workforce. The ...
Not Just Lip Service: How to Truly Put the Customer First
Whether you read a lot of articles about marketing today or not, you are probably aware of a general shift ...
Not Using Video on Social Media? Here is Why You Should Be
Video is a tricky beast to tame. Especially if you have never dipped your toe into the waters where your ...
How to Deal with Negative Reviews on Social Media
The rise of social media has made it easier than ever for customers to share positive experiences about your business ...
Your Social Media Relationship
As I was beginning to describe what clients should expect from their social media partner, I realized that everything I ...
Understanding Network Effects
I am a big fan of A16Z podcasts, and they just released a terrific episode on Network Effect. Network effect ...
3 Ways to Incorporate Mobile and Social Analytics in Your Ad Campaigns
In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to ...