Native Ads Are Going Offline – But It’s Already Too Late
In November, the New York Times made another move to stay alive in a world that's shifting to digital by running ...
Tag: Advertising
Rethinking the Way We Frame Big Data in Marketing
Don’t label big data as “good” or “bad.” Think about how your marketing department is positioning it instead. Consider this fundamental ...
Cracking Mobile Commerce Myths
In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales ...
How to Make Sure Your Emails Get Read Every Time
I had spent the entire week updating my résumé, writing the perfect cover letter, tweaking my LinkedIn and Twitter profiles ...
3 Ways to Incorporate Mobile and Social Analytics in Your Ad Campaigns
In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to ...
48 Books to Add to Your Tech Reading List for 2016
I’ve spent years in the tech world, as a designer, sometimes-developer, and mostly as a writer. I devour new content ...
5 Rules for Content Marketers in 2016
It’s the most wonderful time of the year: 2016 planning. With the New Year around the corner, we know content ...
There’s ROI in Social Media: But It’s Much More Complicated Than That
On the desk of SMC’s analytics expert, James Dalton, sits a piece of paper. Printed on it is a quote ...
3 Ways to Get More Customers and Increase Loyalty
As a business owner, you have to be committed to constantly evaluating your business practices and making necessary changes if you ...
Targeted Marketing Has Never Been Easier, Especially in Social Networks
The marketing world has substantially evolved over the last few years in terms of how you can target prospective customers ...