Advertising
OMG! The Internet STILL Hasn’t Killed TV!
As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36...
Read moreMarketing the Intangible With Social Media and Content Marketing
When you are marketing a product, there is a host of ways to showcase that product. You could shoot some...
Read more4 Digital Marketing Secrets Every Entrepreneur Should Know
A simple, intuitive website is always better than a fancy one that’s hard to understand. To many small business owners,...
Read moreThe Future of Marketing and You
Yesterday in the process of curating articles for an agency client of ours, I came across one of the best...
Read moreSharing Is Caring Part II: How to Create Sharable Content
The only thing to do with good advice is to pass it on. It is never of any use to...
Read moreDigital Anthropology & Sociocultural Trends
Recently, my friend Doreen asked me to present something about digital at her ad agency’s cultural event titled #UrbanPharming. I chose to...
Read moreStop Chasing Participation With Your Marketing. Attention Is What You Want
Read this post for tips on how to engage consumers without manipulating them.
Read moreAre You Standing Out, or Simply Adding to the Noise?
There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas...
Read moreNative Ads Are Going Offline – But It’s Already Too Late
In November, the New York Times made another move to stay alive in a world that's shifting to digital by running...
Read moreHow to Drive Engagement for Your Brand on Social Media
Recently, I wrote about the value of engagement. It seems, in the business world, that the social nature of social media...
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