Advertising
It Is Me, Your Old Friend Advertising: I’m Not Dead Yet
“The Reports of My Death Were Greatly Exaggerated” - Advertising (2025) TiVo, AdBlock, banner blindness, viewability and bots have all...
Read moreSponsored Content: What Agency Department Will Claim It?
Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content. ...
Read moreThe Underdog’s Secret: How Sponsored Content is Helping Startups Level the Playing Field
How do you know when a company stops being a startup and has become an established company? Established companies advertise...
Read moreYou Will Want to Know What Deanie Elsner Said at Her Unify Tech Keynote
Unify Tech 2015 hosted Deanie Elsner, Industry Veteran; Former EVP and CMO of Kraft Food Group, as their keynote speaker...
Read moreHilarious Video Prank Unleashes Dogs to Sniff Out People With STDs
There's not much more to say about this work from creative agency Langland that was already said in the headline....
Read moreOutsourced Marketing Can Double A Brand’s Revenue
These three things are essential to-do’s before when looking for an outsourced CMO
Read moreBrands Have the Instagram Advantage for One Simple Reason
Last night, I was flipping through my Instagram feed when I came across a promoted post by a brand. I...
Read moreAn Effective Approach to Monetizing and Marketing Mobile Games
The mobile landscape has shifted, so the rules have changed. Here are the new guidelines and approaches you need to...
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