How do You Manage a Brand With Multiple Locations?
Franchises and/or multiple locations can be tricky beasts when it comes to social media. There are generally 2 routes you...
How to Make the Most of Your Publicity
You know that one time, when your company was featured in an amazing article in your local newspaper or a...
Not Using Video on Social Media? Here is Why You Should Be
Video is a tricky beast to tame. Especially if you have never dipped your toe into the waters where your...
Your Social Media Relationship
As I was beginning to describe what clients should expect from their social media partner, I realized that everything I...
How to Respond to Angry Customers on Social Media
In case you have not seen it, people can now literally express their anger with you on Facebook in the...
The Social Media Hierarchy of Needs
Ever heard of Maslow’s Hierarchy of Needs? If you’ve taken a Psychology 101 class or brushed up on basic psychological theory...
Marketing the Intangible With Social Media and Content Marketing
When you are marketing a product, there is a host of ways to showcase that product. You could shoot some...
Breaking Down “Breaking the Internet”
What does it mean to “break the Internet?” Time Magazine associates the term with celebrities, calling attempts to destroy the Internet...
Why We Need to Talk About Snapchat
Please note that this post is not titled “Your Brand Needs to Be on Snapchat ASAP” or “Why Aren’t You...
3 Demographics Currently Craving Content
In most areas of social media, a lack of content isn’t the problem. On the contrary: There’s often a distinct...