The Power of the Newsletter
A few weeks ago, a prospect reached out to us via the contact form on our website. He was the...
The Everlasting Allure of In-Person Events
Recently, tens of thousands of people flocked to Omaha, Nebraska for “Woodstock for Capitalists,” also known as the Berkshire Hathaway...
The Incredible Power of Comparison In Storytelling
If you write content for a ‘boring’ industry and you aren’t harnessing the power of comparison to strengthen your storytelling,...
Automation vs. Authenticity on Social Media
An Oxford University study from March of this year found that automation may threaten half of the United States workforce. The...
How to Develop a Voice on Social Media
"Authoritative." "Accessible." "Professional." "Witty." "Humble." "Interesting." Those are just a few of the many words past clients have used to...
How to Deal with Negative Reviews on Social Media
The rise of social media has made it easier than ever for customers to share positive experiences about your business...
Social Media is Not a Silver Bullet
Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in...
When Seeking out New Social Platforms, Start with Your Audience
The other day, I was browsing my Twitter feed when I came across something that piqued my interest — and...
Should You Let Your Employees Access Social Media At Work?
Recently, a few members of the KreativElement team hosted a lunch and learn for one of our B2B clients. We...
The Future of Marketing and You
Yesterday in the process of curating articles for an agency client of ours, I came across one of the best...