So far, we’ve talked about a series of tools that a start-up or a medium-sized company can reapply from the...

Once you’ve outlined all of the elements of your marketing plan and started to execute on your tactics, you’ll be...

Ex P&G employee has 5 tips that will benefit your…

It’s a simple, but provocative question. The sort of clarity that reframes not just how you think, but how you...

As your marketing shifts from planning to execution, it’s important to structure tests to understand how well your marketing is...

With your target customer and ideas defined, it’s time to turn to selecting...

Startups will commonly talk about “the idea” that is at the center of their business plan.  Typically, the idea focuses...

Understanding the target customer is an area that big consumer packaged goods (CPG) companies will invest a lot of market...

When I was a brand manager at P&G, a marketing leader on a rotation on the Walmart customer team wrote...

When I moved to London, I thought it would be a unique opportunity to start a retail business tied to...