Marketing is typically your highest expense outside of payroll.  In normal markets, you are spending around 10-30% of your revenues...

There is a new trend that is starting to take off called Account-Based Marketing (or ABM for short), and it...

Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last...

Chief Financial Officers are often the “gatekeepers” to the company’s cash coffers.  And, as you can imagine, they have a lot...

I was recently introduced to Todd Zaugg, the CEO at Matrix Achievement, a consulting firm that helps companies improve their sales. ...

Using accurate data is critical, and getting that is not always easy.  And, if you don’t have accurate data, you...

It is perfectly acceptable and prudent to say no to a sale if there are high odds it will end...

What happens when millions of e-commerce stores are fighting to get discovered on only three primary websites (Amazon, Google, and...

I recently met a business where the owner made 100% of her decisions based on how it impacts the immediate...

I have long thought movie stars and sports heroes were drastically overpaid in comparison to their contributions to society.  For...