If you manage social media, even if it’s only one other account, you’ve been there: trying to log in and out, being anxious about posting something on the wrong account, rereading the notifications a few times to figure out who it’s from. Managing multiple accounts, even from something as amazing as a smartphone, is totally challenging regardless of how many hours you’ve spent trying to make it efficient.
Some platforms are great for managing accounts, and some really aren’t. In all cases, there is the option to use third-party tools like Hootsuite or Sprout to get it all in one place. Especially if you’re spending time scheduling, this is a great idea and will save you a lot of time. Social media management dashboards are key for more than one account.
Here are a few platforms and how to manage them in multiple scenarios. Whether it’s your business account and personal account or multiple business accounts, jobs have been ruined and PR scandals have certainly ensued from mixing the two up even on accident. Take care with what you’re doing, and know how to avoid the pitfalls for a successful social media marketing strategy.
Hopefully you schedule a good amount of your posts, but to post live, smartphones are an amazing invention:
Pinterest: If Pinterest is a huge part of your marketing strategy, we have to recommend doing most of your work on the computer or iPad. With such a visually based platform, tiny screens are so challenging for seeing the full concept of what you’re working on and truly executing anything. If a large section of your demographic is on Pinterest and it’s important to your strategy, try the Tailwind App. With Pinterest analytics, insights, and the ability to monitor multiple accounts in a single dashboard (!), it makes it much easier for agencies to use.
Twitter: Having the Twitter app on your phone is genius. The dashboard is clear and easy to read, and it is beyond easy to switch from multiple accounts. Only pitfall–make sure you always look at which Twitter account you’re logged into before tweeting. It’s basic, but will save you a gigantic headache if you mix anything up.
Facebook: If you want to do any live updates or manage Facebook from your phone, Facebook makes you download the Pages app to manage notifications and read messages. It’s simple to switch between business pages and personal pages, and a fairly smooth photo uploading transition. You can’t tag other businesses or people from a mobile device, however.
Instagram: Instagram is really taking off for many marketers, and unfortunately, there is not a way to switch between accounts without logging all the way in and out every single time. Hopefully there will be an update to rectify that sooner rather than later.
Image Credit: CC by Social Media Contractors
