For centuries, humanity has been fixated on staying young since Ponce De Leon’s quest to find the fountain of youth. However, today, rather than chasing longevity through a mythical fountain, the pursuit has evolved to include how interventions, data, and innovation can impact aging. Lifeforce is a clinically-integrated health optimization platform that’s allowing people to live better and longer. By combining biomarker testing, doctors, health coaches, lifestyle adjustments, and advanced nutraceutical and hormone therapies, the platform takes a data-driven approach that looks at aging and the body through a holistic lense that’s not traditionally possible within the conventional and disparate healthcare system. A Lifeforce membership starts at $349 for the initial assessment that provides a baseline and ongoing membership is $129/ month which includes access to direct access to clinicians and health coaches as well as re-testing to measure progress quarterly.
LA TechWatch caught up with Lifeforce CEO and Cofounder Dugal Bain-Kim to learn more about the business, the company’s strategic plans, latest round of funding, and much, much more…
Who were your investors and how much did you raise?
$12M Series A funding round, co-led by M13 and Peterson Ventures with participation from Ridgeline Ventures, Rosecliff Ventures, and Seaside Ventures.
Tell us about your product or service.
Lifeforce is a fully integrated health optimization platform poised to transform the future of preventative healthcare. We are on a mission to improve the quality of life for 5M people by 2030 by lowering cost and removing friction by consolidating consumers’ health ecosystems into a single, easy-to-navigate platform that provides clinical guidance, data-driven health plans, and continuous feedback on health outcomes.
What inspired the start of Lifeforce?
Everyone 35+ experiences changes that threaten the quality and duration of their lives. When we reflected on our health journeys after having children and entering midlife we were able to identify an opportunity to help people take control of how they want to live in this stage of life. Modern science now gives people a choice about how they want to live and Lifeforce is harnessing that power to provide a new definition of midlife for our users.
How is it different?
Lifeforce is the first platform of its kind that is completely science-backed and clinically driven. The all-in-one platform simplifies and streamlines members’ health progress through comprehensive at-home testing/diagnostics, a single digital ecosystem, expert clinical support and useful health tools delivered directly to members.
Lifeforce members receive diagnostic blood tests delivered straight to their home that measure personal baselines for 40+ health-defining biomarkers that are often overlooked in routine blood work. Combined with members’ self-reported health data and goals, results are analyzed to curate a personalized health plan with clinical insights from medical professionals and physicians.
Lifeforce delivers tailored programs inclusive of specific physical routines, supplement regimen, and body tracking indices.
Lifeforce’s data-driven approach to personalized health plans offer quarterly testing/diagnostics and continuous feedback loop based on personal data.
Unlike other health companies, members also have direct ongoing access to specialized clinicians and health coaches.
What market you are targeting and how big is it?
Our target market is health optimization and longevity within the wider Health & Wellness space. The health & wellness market is expected to reach $7 trillion by 2025.
A recent study from McKinsey shows 88% of consumers prioritize personalization as much or more than three years ago
What’s your business model?
Lifeforce offers paid memberships that include quarterly biomarker testing, expert clinical support, hormone optimization and peptides and unlimited health coaching. Lifeforce also offers nutraceuticals for purchase without a Lifeforce membership.
How are you preparing for a potential economic slowdown?
Although the macroeconomic environment is turbulent, more and more people are considering proactive healthcare a non-negotiable in their spending. Recent surveys indicate that the majority of consumers expect to spend more on health and wellness in the future. Over time, we want to make Lifeforce accessible to even more people by continuing to find ways to offer our services at lower price points.
What was the funding process like?
We raised a Seed round that allowed us to launch the platform nationally and find immediate traction.
What are the biggest challenges that you faced while raising capital?
Integrated clinical excellence into our program was a top priority but also a challenge as we continuously navigate the telehealth landscape.
What are the milestones you plan to achieve in the next six months?
With our recent funding, Lifeforce aims to cement our position as the only scalable health optimization company by building the largest set of interventional biomarker data in the world and creating an automated recommendation engine that lowers the financial barrier to entry and improves the experience for members.
Where do you see the company going now over the near term?
Our first use of funds will go towards accelerating growth. This means a new focus on PR and partnerships in the health & wellness ecosystem, we have the opportunity to partner with companies anywhere from wearables to gyms to PCPs.
