Skylar, a maker of hypoallergenic and safe-for-sensitive skin fragrances, has been acquired by Starco Brands, a holding company that owns and operates a number of consumer product brands. The terms of the transaction were not disclosed. “I’ve always been attracted to the beauty of fragrance. When I found that my newborn daughter was allergic to traditional fragrance, I set out to create a line that was as safe as much as it was aspirational. I’m incredibly proud of the clean fragrance brand we’ve built, as we set out to completely disrupt the $50B perfume market. I look forward to leveraging the Starco Brands infrastructure to continue that disruption and take the brand to new heights,” remarked Skylar Founder Cat Chen.
I’ve always been attracted to the beauty of fragrance. When I found that my newborn daughter was allergic to traditional fragrance, I set out to create a line that was as safe as much as it was aspirational. I’m incredibly proud of the clean fragrance brand we’ve built, as we set out to completely disrupt the $50B perfume market. I look forward to leveraging the Starco Brands infrastructure to continue that disruption and take the brand to new heights – Cat Chen
Founded by Chen in 2017, Skylar had raised a total of $11M in reported equity funding. Backers of the company include Upfront Ventures, FirstMark, Amplify.LA, GingerBread Capital, Mighty Capital, Brian Lee, Jeff Kearl, Deborah Benton, and Brilliant Ventures. Upon completion of the transaction, Skylar will continue to operate under its own brand led by Chen under the Starco Brands umbrella.
“We are so happy to welcome Skylar to the Starco Brands family. Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented, and recyclable fragrance brand that most thought impossible just a few short years ago. With a strong retail, DTC, and subscription business, we look forward to working with Cat and her team to take Skylar to the next level and build the next industry power brand,” remarked Ross Sklar, Starco Brands’ Founder and CEO.
We are so happy to welcome Skylar to the Starco Brands family. Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented, and recyclable fragrance brand that most thought impossible just a few short years ago. With a strong retail, DTC, and subscription business, we look forward to working with Cat and her team to take Skylar to the next level and build the next industry power brand – Ross Sklar
